Hoops includes flexible sales reporting tools that allow you to analyze sales performance across customers, users, and quote owners. Reports can be set by date range and provide a clear summary of your product, decoration, and overall sales activity.
Accessing Sales Reports
To run a Sales Report, go to Reporting from the main menu and select Sales from the Report Type dropdown.
From here, choose your desired date range and then select the type of report you would like to run.
Hoops includes three different Sales Report views:
Sales per Customer
Sales per User
Sales per Owner
Although these reports display information differently, they are all based on the same underlying sales data.
Understanding the Report Types
Sales per Customer
The Sales per Customer report groups sales totals by customer. This allows you to quickly identify your highest-value customers across the selected reporting period.
The report displays:
Customer name
Total sales value (excluding tax)
Percentage contribution to overall sales during the selected period
This report is useful for customer analysis, account management, and identifying top-performing accounts.
Sales per User
The Sales per User report groups sales based on the Hoops user who originally created the SalesDoc.
This helps measure quoting and sales activity by team member.
Sales per Owner
The Sales per Owner report groups sales based on the assigned Quote Owner.
This is important because Hoops allows users to create SalesDocs on behalf of other users. For example, an internal sales support person may create the quote while assigning ownership to a salesperson.
In this scenario:
Sales per User tracks who created the SalesDoc
Sales per Owner tracks who owns the customer relationship or sale
If your team does not use quote ownership delegation, these reports will typically display the same values.
Understanding the Report Summary
At the top of the report, Hoops displays a summary section showing:
Selected date range
Total decoration sales
Total product sales
Total overall sales
It is important to understand that:
Total Decoration Sales + Total Product Sales will not always equal Total Sales.
This is because additional charges such as:
Setup fees
Shipping
Freight
Additional costs
Surcharges
are included in Total Sales, but are not separately displayed in the summary totals.
These values are still fully included in the report calculations — they are simply not broken out into their own summary category.
When Does a Sale Count in Hoops?
One of the most important concepts to understand is how Hoops determines the date of a sale.
A SalesDoc becomes a sale when it is converted into a Job.
This means the reporting date is based on the date the SalesDoc was converted into production — not the date the quote was originally created.
Example
A quote is created on May 1st
The customer reviews it throughout May
The customer approves the quote on June 1st
The quote is converted into a Job on June 1st
In this example:
The sale will appear in the June Sales Report
It will not appear in the May report
This ensures that sales reporting reflects confirmed production work rather than draft or pending quotes.
Why This Matters
This reporting method gives businesses a far more accurate representation of:
Actual confirmed sales
Production workload
Revenue timing
Team performance
Customer purchasing activity
rather than counting quotes that may never proceed.

