When building pricing in a:
You will notice two different pricing fields:
Sell Price
Unit Price
These fields are related, but they behave differently.
If you have ever asked:
“Why is my Unit Price different to my Sell Price?”
“Why can I edit Unit Price but not Sell Price?”
“What is the difference between Sell Price and Unit Price?”
“Why did my Unit Price increase after adding decorations?”
This article explains how these pricing fields work.
Sell Price
The Sell Price is the calculated selling price of the product itself.
It is based on:
Product buy price
Product markup
Example
Buy Price | Markup | Sell Price |
$0.29 | 100% | $0.58 |
The Sell Price is an internal calculated value and cannot be manually overridden.
Unit Price
The Unit Price is the final customer-facing unit price.
Unlike Sell Price, the Unit Price can include:
Rolled-up decoration pricing
Rolled-up additional costs
Rolled-up shipping or setup charges
The Unit Price is also the value shown to your customer.
The Unit Price can always be manually overridden.
The Sell Price cannot.
Rolled-Up vs Itemized Pricing
The difference between Sell Price and Unit Price becomes important when using:
Decorations
Additional Costs
These costs can behave in two different ways:
Rolled Up
Itemized
Rolled-Up Pricing
When a decoration or additional cost is configured as:
Rolled Up
The cost is absorbed into the product Unit Price.
Example
Component | Value |
Product Sell Price | $0.58 |
Decoration Sell Price | $0.10 |
Final Unit Price | $0.68 |
In this example:
The Sell Price remains $0.58
The Unit Price increases to $0.68
This happens because the decoration pricing has been rolled into the product pricing.
Learn more about Rolled Up Pricing.
Itemized Pricing
When decoration pricing is configured as:
Itemized
The decoration appears separately from the product pricing.
In this situation:
Sell Price and Unit Price will often match
Decorations are displayed as separate line items
Learn more about Itemized Pricing.
Important Behavior
Field | Purpose | Editable |
Sell Price | Internal calculated selling price, specific to the product/decoration/additional cost only. | No |
Unit Price | Final customer-facing unit price, can include other things 'rolled-up' into the price. | Yes |
The two fields will often appear identical, but they behave differently depending on:
Understanding this distinction is very important when building SalesDocs, SalesPresentations, and SalesStores with complex pricing structures.